Proving YouTube’s Power at Building Awareness & Sales for a Footwear Brand
A well-known footwear brand wanted to build awareness, consideration, and purchase intent for their key product lines, targeting fashion-...
Defining a Hotel Chain’s ROI (and ensuing bookings) from their Social Content
The Canadian division of a global hotel holding company, with multiple brand banners and hundreds of locations across Canada, recognized...
Transforming Channel Planning & Marketing Impact for an Outdoor Apparel Brand
A leading global outdoor apparel brand sought new ways to make their Canadian media spend more efficient at driving brand awareness,...
Helping the Toronto Pan Am Games Drive Ticket Sales Success
The Pan American Games are one of the world’s largest multi-sport games. However, in the lead-up to the XVII games hosted in Toronto,...