Delivering breakthrough results through media innovation for some of the world’s most distinguished brands.
ACTIVE CLIENTS
NOTABLE PAST CLIENTS
Media Excellence, Proudly Independent.
Society, etc. has a single-minded goal: to bring accountability & value back to media planning and buying. Despite our size, we are entrusted with the media budgets of some of the world’s most notable brands.
We believe the traditional media agency model - now almost exclusively managed within large holdcos - is fundamentally flawed: eroding the importance of strategic marketing leadership and creative synergy, lacking technical insight and innovation, and built on a ‘set it and forget it’ operating model that inherently favours the interests of the agency, not the client..
For this reason, we are passionately and fiercely independent, helping both direct clients and independent agencies deliver true media innovation and proven marketing results through our proprietary methodologies in strategic and channel planning, media buying, campaign reporting, and media optimization.
Our Core Values
Accountability.
Media dollars are typically the largest line item in a client’s marketing budget, yet often the least understood. We are committed to ensuring the effectiveness of every dollar, with transparency in all that we do.
Innovation.
Technology continues to transform media. Our passion lies in applying proprietary methods and innovative marketing technologies to help our clients out-think, outmaneuver, and outperform their competitors.
Results.
The old adage, “Half my advertising is wasted, I just don’t know which half,” remains as true today as when it was coined over 100 years ago. We’re built differently, ensuring marketing performance aligns with your most important business outcomes.
Our Passion
Strategies & Solutions for ROI & ROE
As a nimble group of digitally and analytically minded marketing specialists, we work with leading brands to deliver marketing and media Return on Investment (ROI) and Return on Effort (ROE) across all channels - from broadcast to dynamic programmatic. From brand and media planning to media buying and optimization, we cover all aspects of marketing and media communications, with a focus on delivering breakthrough results in paid media.
From driving measurable awareness and purchase lift for some of the world’s most recognized packaged goods brands, to helping omnichannel and e-commerce retailers accelerate growth through efficient acquisition and loyalty strategies, to supporting world-class sports brands in increasing engagement, merchandise, and ticket sales, we bring deep expertise across a wide range of industries and verticals.
Media
Innovation
Strategies defined by the consumer’s path to purchase and measured through ROI.
Marketing Technologies
Identifying, deploying, and optimizing marketing technologies and innovations.
Attribution & Performance
Ensuring marketing initiatives deliver measurable impact against key business KPIs.