A Quick Service Restaurant (QSR) chain with approximately 50 franchised locations wanted to build brand consideration to attract traffic during the key lunchtime period. Their challenge? How to do this effectively, given a broad national footprint of locations, with mo...

A well-known footwear brand wanted to build awareness, consideration, and purchase intent for their key product lines, targeting fashion- and style-conscious millennials. As part of our broader media mandate, we introduced the plan of leveraging YouTube, with its robus...

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