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A well-known footwear brand wanted to build awareness, consideration, and purchase intent for their key product lines, targeting fashion- and style-conscious millennials. As part of our broader media mandate, we introduced the plan of leveraging YouTube, with its robus...

The Canadian division of a global hotel holding company, with multiple brand banners and hundreds of locations across Canada, recognized the growing importance of social media to their business. As they embarked on developing a social content strategy framework, they a...

A leading global outdoor apparel brand sought new ways to make their Canadian media spend more efficient at driving brand awareness, consideration and sales for a broad range of seasonal product lines, amongst outdoor enthusiasts & active lifestyle audiences. Historica...

The Pan American Games are one of the world’s largest multi-sport games. However, in the lead-up to the XVII games hosted in Toronto, Canada, the TORONTO 2015 Organizing Committee faced a dire situation: with weeks left before the Games’ start, two-thirds of tickets re...

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