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A category-leading consumer packaged goods (CPG) company specialising in the fresh and frozen food industry sells exclusively through national grocery chains. Historically, their advertising budgets have focused on building brand awareness and consideration, with below...

The Canadian division of a global hotel holding company, with multiple brand banners and hundreds of locations across Canada, recognized the growing importance of social media to their business. As they embarked on developing a social content strategy framework, they a...

A leading global outdoor apparel brand sought new ways to make their Canadian media spend more efficient at driving brand awareness, consideration and sales for a broad range of seasonal product lines, amongst outdoor enthusiasts & active lifestyle audiences. Historica...

The Pan American Games are one of the world’s largest multi-sport games. However, in the lead-up to the XVII games hosted in Toronto, Canada, the TORONTO 2015 Organizing Committee faced a dire situation: with weeks left before the Games’ start, two-thirds of tickets re...

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