A category-leading consumer packaged goods (CPG) company specialising in the fresh and frozen food industry sells exclusively through national grocery chains. Historically, their advertising budgets have focused on building brand awareness and consideration, with below...

A Quick Service Restaurant (QSR) chain with approximately 50 franchised locations wanted to build brand consideration to attract traffic during the key lunchtime period. Their challenge? How to do this effectively, given a broad national footprint of locations, with mo...

A well-known footwear brand wanted to build awareness, consideration, and purchase intent for their key product lines, targeting fashion- and style-conscious millennials. As part of our broader media mandate, we introduced the plan of leveraging YouTube, with its robus...

The Canadian division of a global hotel holding company, with multiple brand banners and hundreds of locations across Canada, recognized the growing importance of social media to their business. As they embarked on developing a social content strategy framework, they a...

A leading global outdoor apparel brand sought new ways to make their Canadian media spend more efficient at driving brand awareness, consideration and sales for a broad range of seasonal product lines, amongst outdoor enthusiasts & active lifestyle audiences. Historica...

The Pan American Games are one of the world’s largest multi-sport games. However, in the lead-up to the XVII games hosted in Toronto, Canada, the TORONTO 2015 Organizing Committee faced a dire situation: with weeks left before the Games’ start, two-thirds of tickets re...

A US discount retailer with over 100 brick & mortar (physical) locations offers famous brands at a fraction of department store prices with new merchandise arriving daily. As a result, product offers & sales events are often planned with only a few days’ lead-time base...