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A category-leading consumer packaged goods (CPG) company specialising in the fresh and frozen food industry sells exclusively through national grocery chains. Historically, their advertising budgets have focused on building brand awareness and consideration, with below...

A Quick Service Restaurant (QSR) chain with approximately 50 franchised locations wanted to build brand consideration to attract traffic during the key lunchtime period. Their challenge? How to do this effectively, given a broad national footprint of locations, with mo...

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